The United States hasn’t had a functioning embassy in Tehran, the capital of Iran, since it was overrun in 1979 by Iranian student radicals. Afterwards, 52 Americans endured 444 days of captivity before being released.

Through social media, however, the U.S. State Department recently celebrated the one year presence in Iran of its Virtual Embassy Tehran.

According to a State Department spokesperson, the digital embassy allows communication between the United States and the Iranian people. It aims to make an end run around the efforts of the Iranian government to censure information for its citizens.

The agenda ranges widely, from programs about U.S. visas and study opportunities for Iranians in the U.S. to a Virtual Music Ambassador series and a Poet’s Corner celebrating the American poet Walt Whitman. Fans of an affiliated Facebook page number over 81,000. The Embassy also utilizes Twitter, Google, and YouTube. Digital media especially appeals to young people, a growing segment of the Iranian population.

Following in the tradition of the early programs on Radio Free Europe during the Soviet occupation, innovative use of media has again breached the barrier of information control.